Billboards are very expensive and yet can you remember all the billboards you saw today on your daily commute? Creative Ads have to be interesting and different to make an impact. I saw this billboard and had to take a second, third and forth look. What makes it so cool is I couldn't figure out what the guy was doing because he wasn't moving.
He is putting up a simple black and white message nothing more right? Well he never moved because he's not real, he's a mannequin dressed up as a worker setting up a billboard.
Should You Cut Back on Advertising During a Slow Economy?
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