Know Your Competition and Differentiate Your Business

Direct Sales or Multi Level marketing representatives need to know where their customers can get a similar product and how theirs is different. Most direct sales company's products cost more then their competitors that sell through Wal Mart or a retail store so their reps can't sell on price alone. For the most part the direct sales company's goal is for their reps to sell based on relationships, experience and service NOT on price.

Direct Sales Reps need to buy the lower priced competitive products and use them, test them, experience them to determine how their product is different. By doing this they can determine for themselves the compelling reason for others to buy their product. They can sell more effectively when they talk from experience rather than spouting the company's line because they know it, believe it and own it. Top salespeople know their product inside out and how it compares to the competition, they can give a compelling reason to buy from them without thinking about it.

If you find that your product is no better or different from a lower priced, easier to access product, then you should try to find a different company to represent.

Whether your a large corporation, a mid sized company, a small business, or direct sales rep you need to know why customers buy from you and not your competition. Don't assume you know the answer, discover it for yourself and ask your customers why they choose your product or service. This information will help you become more confident in your product and as a result you will sell more of it.