Keep Your Focus on Your Core Business

If you are anything like me it is easy to loose focus and start off on tangents with your business, trying things and adding things that have nothing to do with your core business. One of the books I am reading right now is Seth Godin's book, Small is the New Big. I bought this book instead of another only because it had three dolls and the front and my 5 year old insisted that was the one I should get. Of course she thought it had to do with dolls. I have found some real diamonds in the few pages I have read, one of which is to stay focused, expand your target audience based on that what you already do, not find a new target and try to do both.



This is something I already knew, but to be reminded is always good because like I stated before I can go off on more than one tangent. So if you are a woman who works from home or would like to work from home, you are within my target audience. If you are a corporate dude or college student hoping to enter corporate America, or Canada, then you lie outside my target. I can expand my target by marketing to men who work from home or want to work from home but to start marketing to corporate lifers would be a waste of time and money.

Identifying your target market is the first thing you need to do. If the market is too small then expand it but keep the main criteria the same. For example, if you sell Health Products to Mothers then expanding your target to include other women or even men would make sense. Writing a blog on Caribbean Cruises would not help your bottom line. You can always write about Caribbean Cruises just don't expect that traffic to convert to sales. If you want sales on a Health Product, Blog about Health.

Keep reviewing your marketing plan, make sure you are on target, if not ask yourself why not and how you will get back there. If your target market is too small, figure out how to expand the market keeping your focus on the original market but including more of the marketplace. Don't split yourself or your focus.