Marketing - Engage Your Target Market to Grow Your Sales

I have the TV on while I am putting together a newsletter and a Kokanee commercial came on that caught my attention. It wasn't so much the commercial as it was the end of it, cast your vote at ranger??.com. It asked viewers to log on and cast their vote, should the main character of their commercials be replaced?

Consider how popular reality TV shows are that include the viewing audience. Ever since Survivor people are tuning in because they are apart of the story being played out on their TV sets.

How can you engage your target market in your company's story?

Every business can in one way or another engage their target market into creating a story that includes them, after all that is the point of your business - creating a product or service that fits into the lives of your target market.

How does your product or service fit into your target markets lives? What decisions does your target market make in regards to your business or service?

Utilize your own website or a marketing site like Squidoo to engage your target market in a conversation about your product or service.

Ask clients to leave testimonials and stories about how your product or service has impact their lives. The old way of advertising will have to change to an interactive method to gain more ROI (return on investment) going deeper into the lives of their target market.

Increase the excitement for your product or service by interacting with your audience and encouraging them to interact with you.