How Green is Your Business?

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Is your business green? Eco Friendly products and methods are becoming very trendy and lots of companies are jumping on the anti global warming band wagon. Take some time to think about your product or service, does it have an environmental aspect? Can you add an environmental friendly product or service to what you offer?

I have hundreds of designs, most of which I think are better than this one, however, this recycle message design sells almost everyday. Just watch TV commercials and you can see how the environmentally friendly trend is growing, is your marketing on track?

SC Johnson has changed their marketing focus to Green with their GreenList and by building a factory near a garbage dump to power it with methane. Car manufacturers are building hybrids and more fuel efficient cars. In Brazil cars run purely on ethanol made from sugar cane. Virgin CEO Richard Branson has dedicated billions to finding an alternative energy.



Owners of small businesses tend to be so focused on what they have to do day to day that they don't have time to align their marketing with trends or go after a new market. Take a moment to ask yourself how your business or product helps to improve the environment? Be realistic in your answer, the fur industry is trying to market a green image because they use a natural product to manufacture their fur coats. Only thing is the natural product used to be a valuable member of the ecosystem and real green conscious consumers are not buying it.

All you have to do is Google conserve energy or go green to find out more about how to be ecologically friendly. How can your product or service fit into this trend? Can you add a similar product that your target market will want that fits into the green image? ie. Hybrid cars are still cars and still fit into the target market for the big car manufacturers. Take a day to review your marketing plan and add a green component.

Green Business Magazine - Check out what other Businesses are doing!



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