Tuesday, January 20, 2009

Not all Phone Directories are Created Equal - A Phonebook can be "Carbon Neutral"


How many people think that a phonebook is a tree killer? According to Facebook a lot. Well the Canpages phonebook has been certified carbon neutral and is environmentally friendly.

• Canpages is the first directory publisher to be certified carbon neutral
• Canpages directories are completely recyclable and use the highest percentage of recycled paper fibres
• Canpages has added an eco‐choices section to each of our directories
• Canpages also generously donates to a variety of environmental groups whose purpose it to ensure a lasting legacy of wildlife and habitat in Canada.

So what does this mean for your business? If you are an advertiser with Canpages in Canada then you are part of an award winning environmentally friendly product which is gaining usership in Canada. As a phonebook user, you can be assured that you are helping the planet when you use a Canpagese Phonebook.

It's exciting because a company that traditionally is seen as a wasteful necessity is now a certified carbon neutral product and is still a useful tool for the marketplace. At some point everyone uses a phonebook directory to find a product or service; even if it used by a household once a year it has provided a benefit for both the advertisers and the consumer. Most of the marketplace is dulled to advertisements and feel that if they want something they will go and look for it. One tool every household will use at some point is a phonebook, another tool is the internet directories like Canpages.ca

Links:
How to survive a recession
Are You going to survive the recession
Have a Leaner Better Business
Do You Measure Advertising?
How is Your Business Special?
Ecoprint is proud of their CanPages ad.
Search for Businesses on your Mobile Phone with CanPages App

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