The ADP awarded Canadian Phone Directory company Canpages the best print directory for a second year running!
They were also awarded first place for excellence in online directories, and first place for excellence for online design – home page.
What does this mean for you or your small business? If you live outside Canada, nothing as it is a Canadian Directory company. If you are a user of Canadian phone directories you have the chance to use the best directory available both in print and online. As a Canadian advertiser you can be assured that you're partnering with the cream of the crop. Canpage's innovations in both online and print are being discovered everyday by Canadians looking for services and products.
A phone book doesn't have to be just a phone book and competition in the directory industry is providing a better product with more value for both the advertiser and the user.
Canpages continues to raise the bar online with their innovative approach to online directories. The talented online marketing team is growing user ship at a record breaking rate and the developers add new features on a regular basis.
I love the "green" initiative they rolled out this year. There are some features I'd like to see and I think the smaller markets would benefit from more "green roots" marketing. What are print phone books missing that would make them better in your opinion?
(By the way since over 70% of local searches* are done in print extinction of phone books is not an option)
*based on 3rd party market research - or in other words not a number I pulled out of the air.
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